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Request PDF on ResearchGate | On Mar 24, , Magdalena Stefańska and others published etnocentryzm konsumencki mir nr 6 pozycji regionów i ich rozwoju poprzez kreowanie lub przywrócenie zapomnianych produktów regionalnych. Słowa kluczowe: etnocentryzm konsumencki, efekt. Get this from a library! Etnocentryzm konsumencki: czynnik wpływający na decyzje nabywcze konsumentów na rynku żywności.

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Skip to main content. Log In Sign Up. Consumer ethnocentrism on the organic food market in Poland. Q13, M31, D10, L66 Keywords: The article aims to examine the phenomenon of consumer ethnocentrism on the organic food market in Poland.

Etnocentryzm konsumencki

A survey was addressed to Polish consumers. The sample was representa- tive for the general population, regarding: In a logistic regression model, a serious of determinants of the national ethno- centric attitude were tested. We arrived at a model with 6 statistically significant deter- minants. Almost all of them are psychographic, with the notable exception of consumer age. These determinants increase the likelihood of the ethnocentric orientation apart from brand importance, which has the opposite effect.

Introduction In general, the concept of ethnocentrism represents the universal proclivity for people to view their own group as the centre of the universe, to interpret other social units from the perspective of their own group, and to reject those who are culturally dissimilar.

In functional terms, consumer ethnocentrism gives konsumwncki individual a sense of identity, a feeling of belongingness and a conviction of what purchase behaviour is acceptable Shimp, Sharma,p. According to Figielconsumer ethnocentrism is a special form of the country of origin effect.

It concerns preferring konsumencku purchases of home country products. This paper aims to examine the phenomenon of consumer ethnocentrism on the organic food market in Poland.

In a model of logistic regression, we have identified 6 statistically significant predictors of this attitude. Literature review Consumer ethnocentrism measured etnocentyzm the CETSCALE is positively correlated with collectivist tendencies and with patriotic and conservative attitudes but negatively correlated with cultural openness, education, and income Sharma, Shimp, Shin, The concept of consumer ethnocentrism is distinct from consumer animosity Klein, Ettensoe, Ftnocentryzm similarity is an important consideration for highly ethnocentric consumers in the evaluation of foreign products Watson, Wright, The capability of consumer ethnocentrism in explaining consumer bias in favour of domestic products is dependent both on the country of origin and on the product category Balabanis, Diamantopoulos, The impact of ethnocentrism on consumer willingness to buy domestic products is weaker when consumers judge them as being of lower quality or when consumers hold higher conspicuous consumption values Lu Wang, Xiong Chen, There are socio-psychological, political, economic and demographic antecedents of consumer ethnocentrism Shankarmahesh, There are extremely few komsumencki linking the issue of ethnocentrism with organic food consumption.

It is also worth mentioning some Polish studies concerning the phenome- non of consumer ethnocentrism. The concept of con- sumer ethnocentrism may be applied to consumer choices supporting not only national producers, but also regional ones Rachocka, Sapa, The preference of Polish food may be related to its konusmencki with low prices, eco-friendliness and freshness Matysik-Pejas, This option was mentioned by Interviews with inhabitants of the Podkarpackie region led to the con- clusion that Rtnocentryzm have ethnocentric attitudes in their market choices and the level of consumer ethnocentrism depends on socio-economic characteristics Szromnik, Wolanin-Jarosz, Szromnik and Wolanin-Jarosz pre- sented a conceptual background of the phenomenon of consumer ethnocentrism.


Wolanin-Jarosz assessed the ethnocentric attitudes in 5 countries belong- ing to the Carpathian Euroregion Poland, Slovakia, Hungary, Romania and Ukraine. There is a relatively high efficacy of the use of Polish traits in advertising Nowacki, According to Olewnicki et al.

Eth- nocentric consumers tend to attribute a higher importance to the ingredients of food products, their nutritional values and a lack of preservatives. They choose Polish food because they perceive it as healthier.

They also display different distribution channel behaviours, as they purchase food more often on markets and bazaars Angowski, Lipowski, There is a link between the willingness to undertake prosump- tion activities and the ethnocentric attitudes konsumencoi Polish consumers Baruk, Material and methods A survey was addressed to Polish consumers. The sample consisted of inhabitants of Poland aged The sample was representative for the general population, regarding: In this arti- cle, we focus on those respondents who declared that the Polish origin of organ- ic food products was very important in their shopping decisions respond- ents and compare their characteristics, attitudes and opinions with the total sample.

For the analysis of our results, we apply descriptive statistics, cross- tabulation and a logistic regression model. Our analyses are conducted in MS Excel and Statistica Results The level of consumer ethnocentrism on the Polish food market is generally high tab.

Consumer ethnocentrism on the organic food market in Poland | Pawel Bryla –

The ethnocentric attitudes are even more pronounced in the category of origin food products appealing to the area of origin, usually the region. Organic lonsumencki falls etnocentryzj conventional and origin food in terms of the level of ethnocentrism. In this study, we focus on the segment of organic food consumers who declared a very high level of consumer ethnocentrism. They account for We agree with Rachocka and Sapa that consumer ethnocentrism may apply not only to the national origin, but also to the region of consumer.

Therefore, we also analyse the importance of product originating from the re- gion of consumer tab. In general, the level of regional ethnocentrism is lower than the national ethnocentrism of Polish food consumers. The segment of nationally ethnocentric organic consumers is characterised by stronger regional ethnocen- trism than the total sample.

We konumencki conducted a series of analyses to compare the demographic and socio-economic profile of the ethnocentric organic consumers with the full sample. Due to space constraints, we only report selected results.

There are slightly more women in the segment of ethnocentric organic consumers than in the total sample The EOC tend to be older mean age: There are relatively more households comprising 2 people in the EOC segment Rural inhabitants are less common among the EOC The same applies to the inhabitants of small towns up to 20 thousand people There are considerably more pensioners among the EOC The self-reported monthly disposable income per household member is slightly higher among the EOC than in the TS mean: The above data indicate that demographic varia- bles seem to have a limited power in explaining the ethnocentric attitude on the organic food market in Poland but in order to be more precise about their role, we need to conduct some statistical modelling.

Before we move to our logistic regression, let us have a look at an evalua- tion of selected characteristics of food products in the EOC segment and in the TS tab. The EOC tend to indicate a very big importance of all analysed characteristics of food products more frequently than the total sample.


This may be partly due to the propensity of certain respondents to choose the end of the scale for any survey questions. Therefore, we also need to take into account the distribution of answers in the remaining answer options. For instance, if we combine the categories: In order to identify selected determinants of consumer ethnocentrism on the organic food market, we decided to run a logistic regression.

Our dependent variable was whether the respondent attached a very big importance to the Polish origin of organic food an answer option chosen by out of re- spondents.

We started with a konskmencki range of independent variables related to the demographic and socio-economic characteristics as well as selected attitudes to food purchases.

As a result of this procedure, we arrived at a model that includes 6 independent variables. Being older, attaching big importance to the area of origin and retailer trust as food characteristics, reporting a high im- portance of quality signs in organic food purchases and a high importance of organic product originating from the same region in which the consumer lives increase the likelihood of the ethnocentric attitude on the organic food market in Poland, while attaching high importance to the brand has the opposite effect.

The results, also reported in table 4, are qualitatively the same. Conclusion To the best of our knowledge, this is the first study of consumer ethnocen- trism on the organic food market in Poland.

Etnocentryzm konsumencki : czynnik wpływający na decyzje nabywcze konsumentów na rynku żywności

After an extensive literature review, we have presented the main findings of our analyses. We have conducted a sur- vey in a representative sample of Polish consumers. We have analysed its demographic and socio-economic char- acteristics as well as selected psychographic variables related to food purchases.

In a model of logistic regression, we have examined konsumwncki impact of selected con- sumer characteristics and opinions on the national ethnocentrism on the organic food market. Age and attitudes related to the area of origin, brand, retailer trust etnocentrzm quality signs of food products as well as the regional ethnocentrism turned out to be statistically significant predictors of our dependent variable.

Values versus ethnocentric atti- tudes of consumers on the food market. Marketing i Rynek, 6 CD. Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach. Organic food consumption in Poland: The etnocentryzj of appeals to tradition in origin food marketing: The impact of EU accession on the marketing strategies of Polish food compa- nies.

Zachowania konsumenckie — etnocentryzm, internacjonalizm i kosmopoli- tyzm konsumencki. Produkty etnoceentryzm czy zagraniczne. Consumer animosity and consumer ethnocentrism. An analysis of unique antecedents. Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: Dobre, bo nie polskie?: Consumer ethnocentrism on the organic food market in Poland 19 Matysik-Pejas, R. Selected aspects of ethno- centric behaviour of vegetable consumers in Konsumenckki.

An integrative review of its antecedents and consequences. A test of antecedents and mod- erators. Consumer ethnocentrism and attitudes toward domestic and for- eign products. Studium rynkowe Euroregionu Karpackiego. Remember me on this computer.